BP Case Study Example | Topics and Well Written Essays - 1000 words

BP - Case Study ExampleMarketing ethics is the moral principles that carry operations and regulations of marketing practices (Hill and Ryan 50). Social responsibility suggests that organization or individuals actions should benefit the society. respectable marketing and social responsibility are main concern in this case, for example, BP Company does not hold its ethical marketing need and social responsibility. This is evidenced when the companys social and ethical conduct is coincides with its promise to remain responsible environmental steward. The company is faced by numerous cases of environmental neglect and it also disregards the safety of its employees.In a bid to repair its image after violation of umpteen environment acts, BP Company tried to launch new products that could provide alternatives to oil use and thrash the environmental problems that were characterized by the petroleum business. The company launched solar, bio-fuels, carbon sequestration and storage. The company also foresaw the implementation of other capacity saving measures. The launch of all these new products were aimed at providing solutions to ever increasing challenges of BP. Unfortunately, the launch of new products failed to solve the companys woes as the company faced more environmental problems, explosions, and safety issues.BP Company had sustainability challenges since it could not maintain its policies. The company promised to be environmental conscious but ended up having many environmental violations. It introduced new products to tame the many ethical challenges it was facing and repair its tattered reputation, unfortunately, more ethical concerns and environmental violations were reported. BP Company could not implement sustainable environmental and ethical conduct to avert the challenges it was facing (Thiele 55). corporeal branding is the process of promoting a corporate entitys brand name rather than