Illegal domestic workers and their legal options Essay

Illegal domestic workers and their legal options - Essay Example Undocumented workers and their plight. Undocumented workers are increasingly subjected to a variety of injustices. Included in this is the fact that the undocumented worker pays into social security and medicare, yet does not receive the benefits from these programs. According to Porter (2005), undocumented workers pay a variety of payroll taxes which contribute to the overall solvency of both the medicare and the social security benefits, but, since they are undocumented, they are not entitled to collect these benefits. One of the reasons why they contribute, yet cannot collect, is that they get a fake social security number, therefore the employer must withhold payroll taxes for these workers. However, since they have a fake social security number, they cannot collect these benefits. Moreover, Porter (2005) states that, even if these workers were aware of what their employers withhold from them, many of them are not aware of the reasons why these wages are withheld. ... This means that an illegal alien with the same education, work experience and language proficiency as a documented worker will make 22% less than that documented worker, if the worker is a male, and 36% less if the worker is a female. Moreover, Mehta (2002) found that the undocumented workers in his study are more liable to work in unsafe conditions than the documented workers in his study, and that the undocumented workers were less likely to have health insurance. Moreover, these workers also do not have access to medicare or medicaid, therefore they do not, by and large, have access to health care at all. As far as unsafe conditions go, undocumented workers are more likely to report that they operate machinery without proper training. They are also more likely, according to Mehta (2002), to report that they are working in unsanitary conditions, therefore they are more likely to get sick because they are working in these conditions. Mehta (2002) also states that undocumented worker s are more likely to slip and fall on the job. And, if these undocumented workers do get hurt on the job, they are less likely to obtain worker’s compensation benefits, and, even if they apply for worker’s compensation benefits, they are less likely, than documented workers, to actually obtain these benefits. Lee (2010) states that illegal immigrants are also the target of discriminatory laws. He cites federal laws which state that illegal immigrants cannot access federal benefits, and state laws which states that illegal immigrants cannot access public schooling, either secondary, elementary or post-secondary. There was even a law in Texas, pending, which states that the children of undocumented individuals in

Revenue and profit Essay Example for Free

Revenue and profit Essay Q1 – What is the difference between revenue and profit? A1 – Revenue is the total amount of money that a business takes in during a given period by selling goods and services. Profit is the amount of money a business earns above and beyond what it spends for salaries and other expenses, which is to use revenue to minus salaries and expenses. Q2 – What is the difference between standard of living and quality of life? A2 – The term of standard of living refers to the amount of goods and services people can buy with the money they have. Standard of living is the physical measurement of peoples living. Q3 – What is risk, and how is it related to profit? A3 – Risk is the chance an entrepreneur takes of losing time and money on a business that may not prove profitable. The more risk that business people take, the more profit that business people may have. Q4 – What do the terms stakeholders, outsourcing, and insourcing mean? A4 – Stakeholders refer to all the people who stand to gain or lose by the policies and activities of a business and whose concerns the business needs to address. Outsourcing means that contracting with other companies to do some or all of the function of a firm, like its production or accounting tasks. Insourcing means that the company internally do some or all of the functions of a firm, like its production or accounting tasks. Q5 – What are some of the advantages of working for others? A5 –Somebody else assumes the companys entrepreneurial risk and provides you with benefits., like paid vacation time and health insurance. The company you work for will provide the tools and technology to make your job more productive. Q6 – What benefits do you lose by being an entrepreneur, and what do you gain? A6 – As an entrepreneur, you do not receive any benefits such as paid vacation time, and you have to provide them to yourself. By being an entrepreneur, you will have freedom to make your own decisions, opportunity, and possible wealth. Q7 – What are the five factors of production? Which ones seem to be the most important for creating wealth? A7 – The five factors of production are land, labor, capital, entrepreneurship , and knowledge. The most important one is knowledge. Q8 – What are four ways the government can foster entrepreneurship? A8 – First, the government allow private ownership of businesses. Secondly, the government can further lessen the risks of entrepreneurship by passing laws that enable businesspeople to write enforceable contracts. Thirdly, the government can also establish a currency thats tradable in world markets. Finally, the government can help minimize corruption in business and in its own ranks. Q9 – Whats the difference between effectiveness, efficiency, and productivity? A9 – Effectiveness describes producing the desired result, and efficiency refers to produce goods and services using the least amount of resources. Productivity is the amount of output you generate given the amount of output. Q10 – What is empowerment? A10 – Empowerment defines that giving frontline workers the responsibility, authority, freedom, training, and equipment they need to respond quickly to customer requests. Q11 – What are some of the major issues affecting the economy today? A11 – First, the war and terrorism issue makes the government to spend more money on the military, and firms have to purchase more secure devices to ensure their customers security. Second, global changes create a need for continuous learning. Finally, the climate change of the world affects the way people use energy. People tend to save energy and to produce products that cause less harm to the environment. Q12 – What major factor caused people to move from farming to manufacturing and from manufacturing to the service sector? A12 – The using of technology and machines increases the productivity and eliminates many jobs in agricultural fields. Then, with the development of technology and machines, farms and industries need few and few farmers and workers. Therefore, more and more people tend to find jobs in service sectors. Q13 – What does the future look like for tomorrows college graduates? A13 – The service ear now seems to be coming to a close as a new era is beginning . We are in the midst of an information-based global revolution that will alter all sectors of the economy. Save your file as Chapter 1.doc and submit it through the appropriate Assignment Link in Blackboard.

Zaha M. Hadid Essay -- Art Architecture Papers

Zaha M. Hadid "Gravity-defying", "fragmentary" and "revolutionary" are a few of the words used to describe Zaha Hadid's architectural designs. The Iraqi-born, London-based architect has stirred up continual controversy with her designs that defy a label in the Modern vs. Post-Modern architectural debate. In the past 15 years, she has gone from unknown student to "architecture's new diva" as the title of the January 1996 Architectural DigestUs profile suggested. Her work has been accepted as a significant contribution to architecture and her style is one that other architects now emulate. These characteristics might serve to qualify her under Howard Gardner's definition of creativity. "The creative individual is a person who regularly solves problems, fashions products, or defines new questions in a domain in a way that is initially considered novel but that ultimately becomes accepted in a particular cultural setting." (Gardner 1993) Many issues that Gardner writes about in Creating Minds are relevant to a discussion of Hadid's career. By examining her creativity in the visual/spatial intelligence, I will attempt to conclude whether Gardner's model of multiple intelligence is relevant to the current era and domain of architecture in Zaha Hadid's case. CHILDHOOD Zaha Hadid was raised in a liberal, open-minded family which allowed her to explore new ways of doing things and think critically. She was born in Baghdad, Iraq in 1950 to aristocratic parents. Hadid's father played an important role in her creative development. He exposed her to many different cultures while always stressing the importance of her heritage. He demonstrated this through his studies at the London School of Economics and participation in the fight... ...). Architecture's Only Diva. Harper's Bazaar 125, 337, 190-225 Giovannini, Joseph. (1996). Architecture's New Diva Makes an International Scene Architectural Digest 53,1, 26-35 "Goodbye Theory, Hello Practice" (1997). Building Design Miller Freeman Publishing Company. 9/19/97, 20 Gowan, James ed. (1975) A Continuing Experiment: Learning and Teaching at the Architectural Association London: Architectural Press Hadid, Zaha M. (1995). [Interview with Yoshio Futagawa]. Global Architecture 03, 12-20 Levene, Richard and Fernando Marquez Cecilia. Interview with Zaha Hadid. El Croquis 52 Popham, Peter. (1996) A Model Architect: Zaha Hadid's Radical Plan for the Cardiff Opera House has Brought her International Fame. Why, then, has it been Rejected? The Independent (London). 2/11/96 Vine, Richard. (1995). Futuristic Baroque. Art in America 83, 7, 34-40

Spanish American War

Analyze the responses to TWO of the following to Secretary of State John Hay’s view that the Spanish American War was â€Å"a splendid little war†; William Jennings Bryan, Theodore Roosevelt, Alfred Thayer Mahan, Emilio Aguinaldo When Secretary of State John Hay stated that the Spanish American War was a â€Å"splendid little war†, he received mixed responses from people such as William Jennings Bryan, Theodore Roosevelt, Alfred Thayer Mahan, and Emilio Aguinaldo. Some people of the Philippines, especially the nationalist leader Emilio Aguinaldo, disagreed with Hay’s statement.They were upset that they were first being denied independence from Spain, and now the United States of America. However, even having fought in the Spanish-American War alongside the Americans, Aguinaldo led bands of guerilla fighters against the U. S. It took three years, and numerous causalities to end the revolt. Theodore Roosevelt, on the other hand, saw potential in the lands co ntrolled by Spain. He ordered a fleet to the Philippines. The American Fleet destroyed the Spanish Fleet. Contrary to the beliefs of Theodore Roosevelt, William Jennings Bryan viciously attacked the idea of American imperialism.He believed that imperialism was wrong, and the United States should stay out of fighting wars for conquest. While many Americans too, questioned imperialism, they saw the new territory, including the Philippines, acquired during the war as an accomplishment. Last but not least, Alfred Thayer Mahan believed that a strong naval power would crucial if a country wanted to become the finest, economically and militarily. A strong military presence would open foreign markets which would lead the United States to become a world power.William Jennings Bryan vigorously attacked the growth of American Imperialism. One positive consequence of the Spanish American war was its effect on the way both Americans and Europeans thought about the United States as a formidable m ilitary power Discuss whether or not US foreign policy from 1890-1914 was principally guided by economic motives. The period after the Civil War saw the development of a booming economy fueled by the industrialization of America, which created the path for a major change in U. S diplomacy policies with the rest of the world.Rather than being an isolated country and keeping with the advice of George Washington to stay neutral concerning any European affairs, the United States became an imperialistic and world power with territories extending across the pacific and very active in European affairs. U. S foreign policy from 1890-1920 was principally guided by economic motives. One of the motives why the U. S foreign policy was principally guided by economic ambition was to protect American interests saved in other countries.Another motive why the U.S foreign policy was principally guided by economic ambition was because the U. S needed new markets on which to sell their surplus of farm and produced goods. One of the motives why the U. S foreign policy was principally guided by economic ambition was because the U. S needed new markets on which to sell their surplus of farm and produced goods. The blessed American soil was mass-producing crops and industries were thriving in production of American goods the markets in the United States were over flowing with goods and the United States needed to extend their sale to other countries’ markets.The four biggest imperialistic powers of the time were Great Britain, France, Germany, and soon to be the United States were all competing to get the advantages of the markets in China, and since China was dealing with their own struggles like corruption, and bad leadership, many countries were taking advantage of the economic gains in the Chinese markets unfairly. Secretary of state John Hay proposed an â€Å"Open Door policy in China† which would guarantee that all nations have a fair chance in the Chinese markets .He proposed this because the United States was still trying to prove itself and if all the countries accepted this policy the United States would ensure having access to the profitable markets. As the U. S economy grew so did ambition and a sense of great nationalism in the United States and the public was calling for more. Compare and contrast the foreign policies of Theodore Roosevelt and Woodrow Wilson toward Latin America Both Theodore Roosevelt and Woodrow Wilson had utilized their own foreign policies toward Latin America that differed from another.Theodore Roosevelt proposed the aggressive, â€Å"Big-Stick† diplomacy in dealing with Latin America, whereas Wilson operated using moral diplomacy as his way of managing foreign affairs. The idea behind Roosevelt’s â€Å"Big-Stick† Policy was ‘speaking softly but carrying a big stick’, meaning that negotiations should conclude peacefully, but rivals should be threatened with the military. Presiden t Roosevelt had made several attempts to build the United States’ reputation as a world power. His policy, however, was unpopular amongst many for breaking the customary â€Å"non-involvement policy† in international politics. T.R was enthusiastic to begin the construction of a canal through the Isthmus of Panama, so the Hay-Pauncefote Treaty of 1901 was passed. This allowed the United States to begin to dig the canal without British involvement. Woodrow Wilson on the other hand, respected other nation’s rights and supported the spread of democracy. Wilson had sent troops over and arranged an arms embargo with the Mexican government. When these troops were detained, he had them occupy Veracruz and war seemed imminent until the Countries of Argentina, Chile and Brazil mediated in the affair. Wilson had also proposed the Johns Act of 1916 which granted U. S.  citizenship to all the inhabitants in Puerto Rico while providing limited self-government. In addition t o this, Wilson kept a supply of marines in Nicaragua and ordered U. S. troops into Haiti in 1915 and the Dominican Republic in 1916.He argued that such intervention was necessary to maintain stability in the region and protect the Panama Canal. Assess the importance of TWO of the following in the US decision to declare war against Spain in 1898: yellow journalism, sinking of the Maine, US business interests, Cuban revolution America's short war with Spain in 1898 was the nation's first step on the pathway to becoming a world power.The U. S. victory brought with it the unintended possession of the Philippines and a vested interest in the politics of the Pacific region that would ultimately lead to conflict with Japan. As an immediate outcome of the war, America found itself embroiled in an insurgency in the Philippines that closely mimicked the conflict in Vietnam over 60 years later. Cuba, a Spanish colony, had been in rebellion since 1895. The brutal Spanish response turned America n sympathies to the Cuban insurgents.The US Battleship Maine arrived in Havana Harbor in January 1898 with a dual mission to protect American interests and present the Spanish with a show of force. At 9:40 PM on the evening of February 15, an explosion ripped the forward hull quickly sending the ship to the bottom of the harbor, killing two hundred sixty-six of the 345 crew members. Investigations started immediately. A US Naval Board of Inquiry attributed the sinking to an external explosion – a conclusion interpreted by many as referring to a mine placed beneath the ship. The finger of blame pointed to Spanish treachery.An anti-Spanish press particularly the â€Å"Yellow Journalism† of the Hearst and Pulitzer newspapers – enflamed American public opinion and raised it to a war-fever pitch. Congress clamored for action. President McKinley reluctantly succumbed to pressure and asked Congress to declare war on April 21. Congress obliged on April 25, 1898. The war lasted only 3 months and cost the U. S. about 400 killed or wounded. The United States gained the Philippines, Puerto Rico and Guam and emerged as a power to be reckoned with on the world stage. Cuba gained independence from Spain.For Spain it was a humiliating defeat. Both her Atlantic and Pacific fleets were sent to the bottom of the sea and with them went Spain's prestige as a world power. In what ways did the United States’ relationship with Japan become more competitive after 1900? In the first two decades of the twentieth century, the relationship between the United States and Japan was marked by increasing tension and corresponding attempts to use diplomacy to reduce the threat of conflict.Each side had territory and interests in Asia that they were concerned the other might threaten. U. S.  treatment of Japanese immigrants, and competition for economic and commercial opportunities in China also heightened tensions. At the same time, each country’s territoria l claims in the Pacific formed the basis for several agreements between the two nations, as each government sought to protect its own strategic and economic interests. Tensions rose over Japanese actions in northeast China and immigration to the United States. In 1905, the Japanese started to establish more formal control over South Manchuria by forcing China to give Japan ownership rights to the South Manchurian Railway.The Japanese used this opening to make further inroads into northeast China, causing the Roosevelt Administration concern that this violated the ideals of free enterprise and the preservation of China’s territorial integrity. Simultaneously, leading Japanese officials expressed frustration with the treatment of Japanese immigrants in the United States. A U. S. -Japanese treaty signed in 1894 had guaranteed the Japanese the right to immigrate to the United States, and to enjoy the same rights in the country as U. S. citizens.In 1906, however, the San Francisco Board of Education enacted a measure to send Japanese and Chinese children to segregated schools. The Government of Japan was outraged by this policy, claiming that it violated the 1894 treaty. In a series of notes exchanged between late 1907 and early 1908, known collectively as the Gentlemen’s Agreement, the U. S. Government agreed to pressure the San Francisco authorities to withdraw the measure, and the Japanese Government promised to restrict the immigration of laborers to the United States.

People are not free to make moral decisions Essay

Is it right to say that our actions are determined, or are they free? Hard determinists argue that when we make a moral decision, we have no free will. This is significant because if we do not choose our actions we cannot be held morally responsible. Given our experience of decision making this determinist position is hard to accept and perhaps the compatabilist approach of soft determinism is more valid. Soft Determinists recognise that we can make a decision freely that is coerced but the choices in themselves may be determined themselves. This contrasts with libertarianism, which states that we freely choose our actions and rejects determinism. To fully examine whether we are in fact free or not to make moral decisions, we must first analyse what particular factors affect our decision making. When we debate over a decision we consider/ weigh up our options, we know that we have a choice and only we can make that choice, this is known as a libertarian view. Libertarians believe that we have full responsibility of our actions and nothing else affects our decision, however genes, environment, lifestyle and our upbringing affect or sometimes might determine our choices. Determinism objects libertarianism and believes that our choices are influenced by factors other than the will of the individual, events and actions are predetermined by other events therefore freedom of choice is an illusion. Free will is the term made up of ‘autos’ meaning self and ‘nomos’ meaning rule. Many philosophers such as Kant say that you can only be responsible for actions that you undertake of your own will, this is opposed to Determinism. Libertarianism is the belief that humans are free to make moral choices and therefore morally responsible. â€Å"By liberty we can only mean a power of acting of not acting according to the determinations of the will†. David Hume. In the definition of libertarianism a distinction between the persons character or personality and his/or her moral self. It is this moral self or will that is free. â€Å"Your destiny is allotted to you, but you shall choose it for yourselves†. Plato. There are many arguments that support libertarianism, the most predominant of these being the argument from experience, this states that we all experience making choices, such as the very fact that I am sat here writing this essay is the result of a choice, I did have another option so I could’ve chose otherwise. We are also aware of going through a decision making process, we can weigh up our options and act upon this. Libertarians also believe in the necessary cause stating that for Y to happen X must have caused it, without X Y will not happen. This is a determinist understanding, However Libertarians recognise that causes are contingent and not necessary, they may or may not cause Y, this is a libertarian view. However opposed to this Determinists would argue that if free will exists then what actually causes our actions, surely our actions are caused by something, for example what about our past experiences and emotions? Also a determinist would argue is it part of human nature to assume that we are free and what exactly is moral responsibility, and how is this separate from our personality. If it comes from the soul then what causes the soul. Hard determinism states that people do not have free will to act in moral situations. It also states that everything has a prior cause which precedes it; everything is a product of the cause which is unchangeable and fixed. Therefore we cannot be held morally responsible or blameworthy for their actions because their actions are determined. When we think that we are making a moral decision, hard determinists believe that this is an illusion that we are free but in fact we are not and the decision that we made was already determined. John Locke’s example of the man in the locked room shows that we believe that we are free but we are actually not. However libertarians would argue that we had the choice whether or not to go into the locked room. Psychological determinism is another form of Hard Determinism. This suggests that our characters are determined by our upbringing and experiences. There are many influencing factors on human behaviour such as hereditary, society, culture and environment. Freud taught that our early years have impact on our actions in the future, there is also much evidence to support this view such as Pavlov’s dogs which operant conditioning demonstrates that we can mould our behaviour through rewards and sanctions, it also demonstrates how our behaviour is determined. However a libertarian would argue that just because you can condition one element of decision making doesn’t mean that all behaviour is determined, we always have a choice. Theological determinism is also another form of hard determinism. This is the view that the causal chain can be traced back to an uncaused causer, as shown in Aquinas’ Cosmological argument, and this uncaused causer is God. If God is, as suggested by Calvin through his predestination view which suggests that God has already determined a plan for us so we are either damned (going to hell) or elect (going to heaven) , an omnipotent and omniscient God then we cannot have free will as our actions must be predetermined because of this. There are many criticisms for this view that Libertarians would address as it conflicts with biblical teachings as in Genesis it states that God gave us free will and also for theological determinism to be accepted, libertarians would also argue that there is no proof of this God, so in their view we still have a choice. A form of Hard Determinism that contrasts and argues this view is scientific determinism; this approach states that science tells us that for every physical event there is a physical cause. If we consider the mind to be material activity in the brain, so then our thoughts are also pre determined. Another form of hard determinism is Biological determinism which states that our characters are determined by our genes, this is partly true as genes do give us our characteristics such as what we look like, even our IQ, all this can determine our behaviour for example the violent gene as evidence can be traced back to the genome (e. g. a violent gene recognised by the Italian supreme court). However libertarians would argue that because there is only 0. 2% variation in our DNA, so this doesn’t seem efficient enough to explain all the variations in human behaviour, it’s not just our genetic makeup that influences our behaviour, and they would argue that we always have a choice. Soft determinism states that we are morally responsible for our actions; this approach allows libertarianism and hard determinism to be compatible. It states that as long as no one forces you to make a decision then you are free, this can be described as internal freedom. However soft determinists make a distinction between internal and external causes, these explain why freedom and Jeremy moral responsibility are not only compatible with determinism but actually require it. Soft Determinism, unlike hard determinism, allows for moral responsibility, for example if person A does not save a drowning child because person A cannot swim, he is not morally responsible. However, if he chooses not to because of his personality, a combination of his conditioning, an upbringing and so forth, then he is to be held responsible. Soft determinists believe that all human actions are caused and when we say that a person acted freely we are not saying that there was no cause but rather they were not forced to do it, here they act as free agents even though their actions are still caused. A main philosopher associated with soft determinism is Hume whom was a soft-determinist. He stated that all things are necessary and believed that some things are uncaused or happen as the result of chance. Hume also believed that we are free, he goes on to say that we don’t blame people for things they do ignorantly, and blame them less for things that are not premeditated, and any sense of moral blame can only come if something we do is the result of our character. Hume believed that free will, and moral responsibility, require determinism. Soft determinists are criticised by hard determinists for failing to realise the extent to which human freedom is limited and also by libertarians for failing to recognise the true extent of freedom. Whilst Soft determinism offers a ‘middle ground’ between hard determinism and libertinism an agreeable account of moral freedom, a line still has to be drawn between that which is determined and that which is open to choice. The major fault with soft determinism is that they have to try and agree on what is a determining factor and what is not and the complexities of genetics, psychology makes such a line difficult for them to draw. So In conclusion, through the arguments expressed in this essay, I believe that perhaps a Soft Determinist approach is more susceptible towards moral decision making, as although it allows us to make our own decisions, they are to an extent determined due to numerous factors such as our upbringing, environment and culture, however it also allows us to accept responsibility for our actions whatever they may be.

Free Essays on High School Violence

Will Extreme Measures at High Schools Stop Teen Violence? Presented By: Brian Fisher, Jude Gentsch, Sharon McElmeel, Lacy Schilkofski Table of Contents SUMMARY 4 PURPOSE 5 SCOPE 6 LIMITATIONS 6 JUSTIFICATIONS 6 RELATED PUBLICATIONS 7 PRESENT STUDY 9 INTERVIEW INFORMATION 10 THE CHANGING AMERICAN SCHOOLS 10 THREAT OF TEEN VIOLENCE 11 PROBLEMS BEGINNING AT HOME 12 TEENAGERS LEARNING VIOLENCE 13 VIOLENCE FROM THE MEDIA 13 GUNS IN AMERICAN SOCIETY 14 DRUG AND ALCOHOL USE AND TEEN VIOLENCE 15 GANGS AND VIOLENCE 15 MEASURES TO ENSURE SCHOOL SAFETY 16 METAL DETECTORS IN THE SCHOOL 16 WARNING SIGNS OF A TROUBLED CHILD 17 CONCLUSIONS 17 RECOMMENDATIONS 17 WORKS CITED 19 Memorandum To: Mr. Koehl and Mrs. Hovey From: Group #1 Date: 4/8/2003 Re: Memo of Transmittal The following report is the written portion of an overall English and Business Communication presentation. This report is a requirement for the class. The topic covered is school safety. Jude Gentsch, Brian Fisher, Lacy Schilkofski, and Sharon McElmeel researched this topic of school safety different ways. Various sources including the Internet, library books, and current magazines were used to gain information for the report. Each group member interviewed at least two people. Persons interviewed include Normal Community High School's Officer Jeff Caughron, Dr. Alan Chapman, and Mr. Dotzert. Students were also interview to understand what the student population believes is good or bad about the safety of NCHS. The information collected was used for this report and presentation. It is our hope through this report that anyone who wants to know about how safe NCHS is that they can find out by reading or watching our presentation. Summary We intend to show our attendees that outside factors are the cause of teen violence in school. Our group believes that drastic measures inside school will not curb school viol... Free Essays on High School Violence Free Essays on High School Violence Will Extreme Measures at High Schools Stop Teen Violence? Presented By: Brian Fisher, Jude Gentsch, Sharon McElmeel, Lacy Schilkofski Table of Contents SUMMARY 4 PURPOSE 5 SCOPE 6 LIMITATIONS 6 JUSTIFICATIONS 6 RELATED PUBLICATIONS 7 PRESENT STUDY 9 INTERVIEW INFORMATION 10 THE CHANGING AMERICAN SCHOOLS 10 THREAT OF TEEN VIOLENCE 11 PROBLEMS BEGINNING AT HOME 12 TEENAGERS LEARNING VIOLENCE 13 VIOLENCE FROM THE MEDIA 13 GUNS IN AMERICAN SOCIETY 14 DRUG AND ALCOHOL USE AND TEEN VIOLENCE 15 GANGS AND VIOLENCE 15 MEASURES TO ENSURE SCHOOL SAFETY 16 METAL DETECTORS IN THE SCHOOL 16 WARNING SIGNS OF A TROUBLED CHILD 17 CONCLUSIONS 17 RECOMMENDATIONS 17 WORKS CITED 19 Memorandum To: Mr. Koehl and Mrs. Hovey From: Group #1 Date: 4/8/2003 Re: Memo of Transmittal The following report is the written portion of an overall English and Business Communication presentation. This report is a requirement for the class. The topic covered is school safety. Jude Gentsch, Brian Fisher, Lacy Schilkofski, and Sharon McElmeel researched this topic of school safety different ways. Various sources including the Internet, library books, and current magazines were used to gain information for the report. Each group member interviewed at least two people. Persons interviewed include Normal Community High School's Officer Jeff Caughron, Dr. Alan Chapman, and Mr. Dotzert. Students were also interview to understand what the student population believes is good or bad about the safety of NCHS. The information collected was used for this report and presentation. It is our hope through this report that anyone who wants to know about how safe NCHS is that they can find out by reading or watching our presentation. Summary We intend to show our attendees that outside factors are the cause of teen violence in school. Our group believes that drastic measures inside school will not curb school viol...

Free Essays on The Witch Trials

What caused the Salem witch trials of 1692? This question has been asked for over 300 years. Although it is a simple question, it does not have an easy answer. The answer is difficult because there are numerous factors and events that helped create and influence the trials. The main factors that started and fueled the trials were politics, religion, family feuds, economics, and the imaginations and fears of the people. The following essay on these causes and the events surrounding the Salem witch trials of 1692 is divided into four sections: 1) Salem Politics 2) Cold Winter Days 3) Salem Witchcraft 4) Aftermath. Salem Politics Salem Village had a very colorful history before the famous witch trials. It was not exactly known as a bastion of tranquillity in New England. The main reason was its 600 plus residents were divided into two main parts: those who wanted to separate from Salem Town, and those who did not. The residents who wanted to separate from Salem Town were farming families located in the western part of Salem Village. Those who wanted to remain a part of Salem Town were typically located on the eastern side of Salem Villageclosest to Salem Town. The residents who wished to remain a part of Salem Town were economically tied to its thriving, rich harbors. Many of the Salem Village farming families believed that Salem Town’s thriving economy made it too individualistic. This individualism was in opposition to the communal nature that Puritanism mandated. Thus, they were out of touch with the rest of Salem Village. One particularly large farming family who felt that Salem Town was out of touch with the rest of Salem Village was the Putnams. The Putnams were the leaders of the separatist group primarily because they owned the most farmland in Salem Village. They hoped to solidify a separation from Salem Town by establishing a congregation unique from it. So... Free Essays on The Witch Trials Free Essays on The Witch Trials What caused the Salem witch trials of 1692? This question has been asked for over 300 years. Although it is a simple question, it does not have an easy answer. The answer is difficult because there are numerous factors and events that helped create and influence the trials. The main factors that started and fueled the trials were politics, religion, family feuds, economics, and the imaginations and fears of the people. The following essay on these causes and the events surrounding the Salem witch trials of 1692 is divided into four sections: 1) Salem Politics 2) Cold Winter Days 3) Salem Witchcraft 4) Aftermath. Salem Politics Salem Village had a very colorful history before the famous witch trials. It was not exactly known as a bastion of tranquillity in New England. The main reason was its 600 plus residents were divided into two main parts: those who wanted to separate from Salem Town, and those who did not. The residents who wanted to separate from Salem Town were farming families located in the western part of Salem Village. Those who wanted to remain a part of Salem Town were typically located on the eastern side of Salem Villageclosest to Salem Town. The residents who wished to remain a part of Salem Town were economically tied to its thriving, rich harbors. Many of the Salem Village farming families believed that Salem Town’s thriving economy made it too individualistic. This individualism was in opposition to the communal nature that Puritanism mandated. Thus, they were out of touch with the rest of Salem Village. One particularly large farming family who felt that Salem Town was out of touch with the rest of Salem Village was the Putnams. The Putnams were the leaders of the separatist group primarily because they owned the most farmland in Salem Village. They hoped to solidify a separation from Salem Town by establishing a congregation unique from it. So...

Types of Ignorance

Types of Ignorance Types of Ignorance Types of Ignorance By Maeve Maddox As a teacher, I am always pained when I hear ignorant used as an insult. ignorance: n. lack of knowledge Everyone is born ignorant into the world. The word ignorance is from Latin ignorantia. The prefix in means not; Old Latin gnarus means aware, acquainted with. Mere ignorance is nothing to be ashamed of. Ignorant is not a synonym for stupid. Catholic theology recognizes three categories of ignorance: invincible ignorance: lack of knowledge that a person has no way to obtain vincible ignorance: lack of knowledge that a rational person is capable of acquiring by making an effort nescience: lack of knowledge that doesnt matter in the circumstances (from Latin ne-, not plus scire, to know. In Catholic theology, invincible ignorance, whether of the law or the fact, is always a valid excuse and excludes sin. In the secular realm, however, all ignorance is seen as vincible. For logicians, the term â€Å"invincible ignorance† means â€Å"the fallacy of insisting on the legitimacy of one’s position in the face of contradictory facts.† If the facts are presented, theres no excuse to refuse to acknowledge them. The law likewise does not allow for a category of information unavailable to the lawbreaker that would forgive the breach of the law: ignorantia juris non excusat, â€Å"ignorance of the law does not excuse.† Heres a lengthier definition of the secular take on invincible ignorance from Wikipedia: invincible ignorance: a deductive Fallacy of Circularity where the person in question simply refuses to believe the argument, ignoring any evidence given. Its not so much a fallacious tactic in argument as it is a refusal to argue in the proper sense of the word, the method instead being to make assertions with no consideration of objections. Fitness expert Greg Glassman has this recommendation for dealing with invincible ignorance: some simply cannot be swayed toward your way of thinking, so don’t try. †¦you’re probably best to walk away from a pointless debate. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Writing Prompts 10155 Boxing Idioms20 Ways to Laugh

Byzantine Empire Essay Example | Topics and Well Written Essays - 2500 words

Byzantine Empire - Essay Example They also had a lot to do with installations and depositions of emperors (Sewter/Psellus 1997). To understand them better, it is important to note that these three Empresses lived at the time following the birth of Christendom, from about 770 to the middle of the second century, when the Roman Empire had its main base and 'headquarters' in Byzantium, a place we now know as Istanbul, in Turkey. It was a strategic place, in a prime position on the coast of the important Mediterranean Sea (Sewter/Psellus 1979). With part of its area firmly in Europe, and the other at the gateway to the Holy Lands (known now as the Middle East) and Asia, this area could dominate in terms of wealth, politics and power. Syria, whose cities of Aleppo, Damascus and Antioch were centers of trade and knowledge, was so close by that the men - and the important women - of this age and time had a lot of resources at their disposal, both in material wealth and in clever advisors, and this enabled them to mark history with their own names in all matters that had to do with culture, the military and without any doubt, the economy. Chronologically, the first of these women, Irene, was a powerful monarch in her own right, and it is an indication of her attitude that she chose to call herself by the masculine term 'Basileus' or Emperor (Garland 1999). After being expelled from the marriage-bed because of hiding icons when the Emperor had banned them, she became involved in a number of conspiracies. Intelligent and wily - probably because of her doubtful social status before she was married - she wielded power from behind the scenes, coming into her full might when she became regent for her son on the death of her husband Leo IV. Her son was to become Constantine VI, but while he was younger, his mother took advantage of the position of regent to enforce her beliefs in Christianity and the Pope. She used her wiles to promote some men and get rid of others. A famous action of hers was the idea of ordaining those who threatened the throne. Being priests disqualified them from being candidates (Sewter/Psellus ibid). No stranger to intrigue, she made her son extremely uncomfortable with her exploits when he came into power. There are several important political events of her time that have Irene's unmistakable signature: she liked underhanded dealings and plots. But, ironically, she became most famous for restoring worship of icons and other religious images. (Garland 1999). This seems to indicate that she felt her power came from her faith and that it absolved her of a lot of unethical or improper dealings. She deposed her own son and had him exiled, after which she ruled in her own right for five years. This grand conspiracy caused deep factions in the Church and the empire court. When she had her son's eyes gouged out, which killed him, people believed the heavens were angry, because the sky darkened for a number of days (Garland 1999). People believed she had enough power to affect more than just politics. She was revered just like a saint after her death, probably because of her political power that restored worship to those who wanted it. She has never been canonized. Irene was ultimately taken off the throne and had

The Harlem Renaissance Essay Example | Topics and Well Written Essays - 1500 words

The Harlem Renaissance - Essay Example The Renaissance is considered to have started in 1919 and existed until the mid or early 1930s.The influence of the Renaissance was felt on a scale larger than the United States as it is credited with having impacted on black writers from colonies in the Caribbean and Africa, that were French-speaking and living in Paris. The ideas and beliefs of the movement lived on for a long time after the movement ceased to exist. Majorities of African-Americans who were enslaved and lived in the agrarian south of the United States up to the end of the Civil War. After the civil war, the slaves were free to move and do as they pleased. The African-Americans started striving for political equality, participation in civic positions and self-determination in cultural and economic fields. Black congressional representatives made speeches that addressed the Ku Klux Klan Act of 1871 and reprimanded the bill. This necessitated the Civil Rights Act of 1875. However, Democrat whites had regained power in the south leaving the African-Americans without representation in the congress. This allowed them to draft and pass bills that disenfranchised many poor whites and most Negros establishing white supremacist regimes (Ushistory.org, 2013). There was denial of the African-American political and civil rights through terrorizing attacks from lynch mobs and vigilante groups. A convict labor system also forced thousands of African-Americans into unpaid labor on plantations and in mines was reminiscent of slavery. Only a small number purchased land after the civil war. The African-Americans started migrating to the industrially emerging north from the agrarian south that had become increasingly difficult. However, the reception in the north was not a walk in paradise. Northerners were prejudiced against the African-Americans though the legal systems in the states were not as imposing on their rights as the south. White laborers complained of the flooding of the employment market by the Afr ican-Americans and lowering of wages. The â€Å"Negroes† segregated in urban slums by practice (Rau 7). Among these slums was Harlem. The neighborhood was a design for white workers who needed to commute to the city. Nevertheless, the project was overambitious, as the transportation could not cater for the populace. The district abandoned by whites, was sold, and rented to black real estate agents and tenants. The push of blacks from the city’s metropolitan area saw them move to the neighborhood en masse. The brightest black intellectuals, entrepreneurs, and advocates positioned themselves in Harlem bringing institutions, businesses, and a wide range of talents and ambitions with them. The neighborhood became â€Å"the Black Mecca† (Herringshaw 26). A large number of African-Americans joined the neighborhood during the First World War. The activities of the war created a deficit and demand for industrial labor while ceasing the migration of laborers from Europea n countries. This caused the Great Migration of thousands of African –Americans in the city and into the neighborhood of Harlem. After the war, African-American soldiers from units like the Harlem Hellfighters returned to a nation with citizens who had no respect for their accomplishments due to the virulent White Racism (Ushistory.org, 2013). The Renaissance started developing in the late 1910s. The â€Å"Three Plays for a Negro Theatre†

John Marshall and Judicial Review Research Paper

John Marshall and Judicial Review - Research Paper Example Rather, Britain adheres the principle of parliamentary supremacy which gives the Crown and Parliament [House of Lords and House of Commons after the 1832 Reform Act3] the right to make laws. These laws followed the ultra vires rule and once a given situation fell under the scope of a law enacted by Parliament, it had to be obeyed without question4. Britain remained in this situation until the mid-1900s where the House of Lords was allowed to review cases that contained inherent legal disputes that could not be handled by the courts5. However, one of the landmark changes that the independence of the United States brought was the creation of an independent Judiciary that is headed by a Supreme Court which was meant to act as an independent branch of government with the power to control the two other arms of government6. The landmark ruling that established the precedence of Judicial Review was issued by Justice John Marshall in 1803 when he ruled on the case of Marbury V Madison7. This paper examines the ruling of this landmark case in US legal history and its role in establishing the principle of Judicial Review which subsists to this

Attachment and bullying Essay Example | Topics and Well Written Essays - 4000 words

Attachment and bullying - Essay Example Informed consent was taken into consideration at the start of any research project (Shank, 2002). Consent is about participants making a reasonable choice to take part in the study, and, as such, their aspirations need to â€Å"fit† with the goals of the research (Mason, 1997). The researcher made sure that the participants were fully informed. In addition the researcher discussed the potential consent form with their supervisor and colleagues. The researcher also had the form submitted to the university’s research ethics committee. This highlighted to the researcher potential ambiguities in meaning, confusing sentences and missing information that are likely to invalidate the measures (Patton, 2000). It was predicted that the present study would extend understandings about gaining informed consent from participants, and would add to the debate of this issue within the social science research community. Hence, this study’s final thesis was to provide clear and concise information to the procedures for gaining participant consent, and also set out to contribute discourse on this topic, and to inform readers. Additionally, it was expected that the potential for this research to be published would contribute to legal and ethical issues relating to research with humans, as well as public accountability and encouraging the practice of reporting consent procedures to stimulate ethical debate (Mason, 1997). Informed consent requires the awareness of the researcher that participation is dependent on an individual’s understanding of the goals of the study, and what is expected of the participant. Informed consent ensured respect for the dignity of the participant (Mack et al., 2005). Coercion into participation was avoided at all costs, as the study requires that participation be voluntary (Penslar, 1995). Thus, informed consent was to ensure the well being of participants as its priority. Additionally,

Can anarchism be a viable political system Essay

Can anarchism be a viable political system - Essay Example It can as well be full of wreck of all order, wars and murder of all kind but no one is held accountable for all that (Suissa, 2010,pg 56). But anarchist do believe that anarchism always begin with a view that individuals are naturally good, and that the external authority such as; governments, laws, institutions among others are the ones that limit potentials and results into bad behaviors. Anarchists are against all forms of government or any coercive authority and hierarchical control. This led to the emergence of theories which were against the oppression and inequality in the society of all forms. The class struggle as a result of enslavement of the labour force and their aspiration to liberty gave rise to idea of anarchism. Most anarchist theories aimed at creating a classless and a stateless society. They were against Marxist theory whose main agenda was to be aware of the discrimination and repression, why they existed, their origin, what role they play an how to overcome the m. To understand all these they needed to explain them historically. Marxism begins by looking into the origin of class and state; according to them, the different classes in the society are as a result of struggle for existence which is unavoidable (Vodovnik, 2012, pg 43). This puts an individual in chains and yet people are born free. Their dependence on nature and struggle for the economization of labour therefore forces them to walk up and down in search for work from the capitalist. Those who own the means of production, they maintain the social order by oppressing the laborers. The state authority is therefore developed to maintain economic inequality and play a fundamental role in the society. Anarchists are opposed capitalism for being exploitative as well as authoritative. Where workers do not govern themselves in the production process nor do they have control over the product of their labour. Most of the capitalists if not all get them involved in the government, this a r esult of states getting their powers from the ruling economic class, whom in turn are served by protecting their property and generally maintaining the status quo (Chomsky & Otero,2004,pg 54). Since the state of power literally depends on the economic relations of a given state, therefore it is upon the bourgeoisie to revolt against the government. This is only possible if they come together and democratically develop an economy based on their own interest, they form workers’ committees to represent their wishes, and this would enable them to take control of their state apparatus whenever they need. But anarchists seek to bring about a condition of anarchy with a decentralized society that is organized through federation of voluntary associations (Glasberg & Shannon,2011, pg 62). They are opposed to all forms of religious power, the state as well as free enterprise economy. Their view on the representation kind of government is that it is the root cause of the challenges face d by the people. According to the anarchists, the state of anarchism promotes the dissolution of a state and the governmental tools that brings about oppression and inequality. They do this through rejecting the few elites who hold powers in their hands and misuse them (Dorra, 1995, 81). Their argument is that each and every individual in the society should be responsible for their own behavior, the community and the society. Everyone should be liberated

Attachment and bullying Essay Example | Topics and Well Written Essays - 4000 words

Attachment and bullying - Essay Example Informed consent was taken into consideration at the start of any research project (Shank, 2002). Consent is about participants making a reasonable choice to take part in the study, and, as such, their aspirations need to â€Å"fit† with the goals of the research (Mason, 1997). The researcher made sure that the participants were fully informed. In addition the researcher discussed the potential consent form with their supervisor and colleagues. The researcher also had the form submitted to the university’s research ethics committee. This highlighted to the researcher potential ambiguities in meaning, confusing sentences and missing information that are likely to invalidate the measures (Patton, 2000). It was predicted that the present study would extend understandings about gaining informed consent from participants, and would add to the debate of this issue within the social science research community. Hence, this study’s final thesis was to provide clear and concise information to the procedures for gaining participant consent, and also set out to contribute discourse on this topic, and to inform readers. Additionally, it was expected that the potential for this research to be published would contribute to legal and ethical issues relating to research with humans, as well as public accountability and encouraging the practice of reporting consent procedures to stimulate ethical debate (Mason, 1997). Informed consent requires the awareness of the researcher that participation is dependent on an individual’s understanding of the goals of the study, and what is expected of the participant. Informed consent ensured respect for the dignity of the participant (Mack et al., 2005). Coercion into participation was avoided at all costs, as the study requires that participation be voluntary (Penslar, 1995). Thus, informed consent was to ensure the well being of participants as its priority. Additionally,

Case Study Essay Example | Topics and Well Written Essays - 1500 words - 13

Case Study - Essay Example On the other hand, Ralph has low energy but he has significant experience and he is a potential candidate because of his experience and expertise in the industry. The third candidate Yingzi is a very talented woman and she can bring new innovative managerial practices in the company and retaining her in the organization is very important. The first solution is to promote Carmen because for being an ethical organization, company has to show concern towards employees especially the women and minority. Carmen is one of those who is both an African American and she is also qualified for the position. However, following is the SWOT analysis of making this decision. Image of company â€Å"concerns towards employees† will further improve. From maternal ethics concept, the consideration given towards mother-child relationship can improve the nature and quality of workplace interactions (Frederick, 2002). Company will be able to improve its public relations through this decision. Actually in business world activities which appear as a result of generosity are the attempts of companies to make public relations (Flynn, 2008). The promotion of Carmen can appear as a strong example of it, if she is promoted. No doubt Carmen and Yingzi are the suitable candidates for the managerial position however, Ralph should be promoted because he has worked twenty years with the company and he is the most experienced as compared to other two. What should be the criteria of the company while promoting people? Most of the policies of organizations promote employees based on seniority bases; however, even the ethical nature of policy is sometimes challenged. The promotions which are based on seniority alone seem mindless whereas, the decisions which are based on qualification seem heartless, therefore, companies should take it as a challenge to merge the dual responsibilities of qualification

Everyman-a Medieval Play Review Essay Example for Free

Everyman-a Medieval Play Review Essay Summary Everyman is a play which was written to express the importance of morality, to whoever read it or experienced it being performed on stage. Some scholars say that it was written sometime in the late 1400’s, while others insist that it is a translation of a Flemish work called â€Å"Elckerlijc†, which was written by Peter van Diest in 1495. Everyman is an allegory play which is heavily based upon Christian religious perspectives; also it is resoundingly similar to the Christian belief of the resurrection of Christ, and his ascension into Heaven, after the crucifixion. The first act of Everyman, opens with a prologue which takes on the form of a messenger, telling the audience about the fate which is to come to Everyman. The messenger goes on to tell the audience that eventually God will call upon all of humanity to stand before him, and give account of their works which they had wrought in life. The next part of the play is God calling upon Death, to go and bring Everyman to stand before him. God commands Death to go and bring Everyman before him, so that he may give account of his own misdeeds that he has wrought in life. So Death goes and finds Everyman, and tells him that his time has come. Everyman then attempts to bribe Death with a thousand pounds, but Death refuses. However, he states that he will allow Everyman to bring someone with him, so that he does not have to face his judgment alone. Everyman first goes to Fellowship, whom represents friends and companions; and asks him to accompany him to go and stand before the judgment God. Fellowship, whom had promised to stand besides Everyman through whatever may come; tells Everyman that he will not go with him to the grave, because he fears Death and the judgment of God. Everyman is heartbroken, but then goes on to the next in line. Everyman then goes to Kindred and Cousin, which are supposed to represent family and kin; but they too tell him that they will not accompany him on his way to the grave. Thirdly, Everyman turns to Goods, which represents material possessions; nonetheless she also states that she will not go with Everyman to his final judgment. Everyman is very concerned by this point, and so he turns to Good Deeds for companionship. Good Deeds states that she will go with Everyman to face his judgment with him; but unfortunately she lacks the strength for such a journey, because Everyman  has neglected her throughout his life. Good Deeds tells Everyman that he must then go before her sister, Knowledge; for she will know the way in which Good Deeds may regain strength. Upon meeting Knowledge, she tells Everyman that he must go before Confession; and there Everyman confesses his sins. Afterward, Confession gives Everyman a â€Å"jewel† called Penance; which cleanses Everyman of his sins, so that he may stand before God and not be in jeopardy of damnation. With his confession behind him, Good Deeds regains his strength, and is ready to accompany Everyman to the grave. Knowledge then tells Everyman to gather together his attributes of life: Beauty, Strength, Discretion, and Five Wits; so that they too may accompany him to his reckoning with God. But when Everyman gathers them together, they tell him that they will not go with him to the grave; essentially because they are all characteristics of youth, which are all now fleeting from him, as he has the end of life. With that, Knowledge, and Good Deeds accompany Everyman to his final reckoning with God. There enters the character Angel; Knowledge then attests to Angel that Everyman was a good and just person, and in the end, he confessed his sins before God. Then Everyman and Good Deeds go down into the grave, and thus make their way to stand before God in the final judgment of Everyman. Fundamentally, this play ends with the character, Doctor, stating that all accept Good Deeds and Knowledge will all flee from a person, when they go before God for their final judgment. *** Issues in Raised in Key Resources There are several key issues which were raised by the scholars that wrote the major resources which I used to write this report. This play has received a moderate amount of popularity over the past near 500 years; and now today there are some scholars and researchers whom are exceptionally critical, both positively and negatively, of the details as to how it was written. One criticism of note would have to be one which was voiced by Thomas F van Laan. In referring to the general premise of Everyman, he contends of the writer that â€Å"His speech is essentially negative; he focuses solely on the inevitability of death and the destructiveness of sin†. Simply put, Mr. van Laan is stating that at first, the sole purpose of this work appears to emphasize specifically on death and how mankind should feel only sorrow for anything that they do, which goes against the teachings of Christianity. Another criticism of this work which Mr. van Laan refers to is the point in the beginning when God first speaks. Mr. Van Laan states: â€Å"Gods words are wholly negative in force, implying only the difficulty to come, omitting any indication of hope for mankind†. Mr.  van Laan is voicing this criticism on the opening section of the play, fundamentally about how he considers Gods words to be too negative in their approach. In expressing this condemnation, Mr. van Laan is adamant about his beliefs that God would probably not be so disconcerting in his approach to dealing with mankind. However not all that Mr. van Laan has to say about Everyman is negative in nature. He goes on to shed light on the allegory nature of the play, and how this lends credence to its being a unique, legitimate work of theater. He contends that â€Å"The first movement, is a falling action, which traces Everyman’s’ decline in fortune. This shatters the apparent serenity of his life, to the depth of his despair†¦fallowed by the second movement, a rising action, which carries him from this nadir unto his final salvation†¦which is symbolized by the words of the welcoming Angel†. It is my belief, that essentially what Mr. van Laan is stating, is that by using actual characters to personify the specific aspects of human nature; the persona of the play becomes a two-fold endeavor. Firstly, by the characters being literal representations of human qualities; they achieve a form of realism, which is normally only conveyed through the use of spoken dialog. Secondly, the movement’s themselves-transpiring from a state of utter despair, to a state of harmonious bliss; is not only characteristic of all great works of drama, but also of life itself. Throughout Mr. van Laan’s review of Everyman, he states his opinion that by the author using characters to represent the individual aspects of human identity; the play conveys a form of realism, which is distinctly unique. Next brings us to the arguments made by the researcher Roger A. Ladd. His belief is that this play was not written for the everyday person, but was in fact written to be a work which would have been performed for the â€Å"bourgeoisie†. His reasoning stems from research which had been done by scholar Dorothy Wertz; the same scholar who also believes that Everyman was probably written strictly to be performed for the elite rich. In her research, Mrs. Wertz points to the fact that â€Å"by simply examining the vocabulary and phrases used in the original piece, one can determine whom the play had been written for†. In that, she states that â€Å"the wording itself would have been too formal for ordinary citizens of the time period to ascertain†. However, unlike Mrs. Wertz, who believes that Everyman is specifically nothing more than a direct translation of Elckerlijc; Mr. Ladd assumes that it is an amalgamation of Elckerlijc and other English literary customs of the era. Mr. Ladd’s purported theory was reached in part, by investigating the traits of the character â€Å"Goods†, and comparing them with the English anti-mercantile satire traditions which were popular in the late-medieval period. An example of which being, that in the Germanic-Dutch based Elckerlijc, Goods is described as appearing as â€Å"Neglected, rusty. . . heaped up, filthy†. However in Everyman as Mr. Ladd purports, Goods appears in a more English anti-mercantile manner as being â€Å"trussed and piled so high, and in chest I am locked so fast, also sacked in bags†. The Everyman description, falls in line with the late-medieval literary tradition of anti-mercantilism; which according to Mr. Ladd, comes as proof that Everyman could not have been strictly just an English translation of Elckerlijc. Another scholar whom is acquiescent in his research of Everyman is Lawrence V. Ryan. Mr. Ryan takes an approach, which seems to be more about discerning the religious implications of the play Everyman. The first point that Mr. Ryan makes is that †Without theology, the artistic merit may not be fully appreciated†¦that the theology involved is indispensable, not indefensible, and furthermore, that it gives the play its characters, structure, significance, and even its dramatic impressiveness†. One of the main points which all three scholars agree upon is that by being deserted by all those whom Everyman turns to for help; the audience develops a strong sense of pathos, for the plight of Everyman. Mr. Ryan suggests that the emergence of these false-friend characters â€Å"all appear in a climactic order, according to the increased danger of each as a distraction from one’s Maker†. Finally, Mr. Ryan gives his opinion about the reason why all the characters that abandon Everyman, as well as Everyman himself, are all men; and why the only characters that accompany him are women. In essence, the logic behind this as Mr. Ryan contends is that â€Å"All men are born into a state of sin†¦and that for dramatic suspense; the author chose to have the only redeeming characters be women†¦to show that women can counteract this dogma†. Personal Reaction to â€Å"Everyman† My personal opinion of this particular play is one of high appreciation. Unlike some of the reviews of scholars which I have read, which did not display too much positive reception for this work; I personally enjoyed reading it, and doing my report on this play. When I first tried to read the Old-English original version of this play, I found it incredibly hard to ascertain what exactly the meaning was behind what the author had written. Understandably it was difficult for me when trying to use the un-translated Everyman, as Old-English is a version of our language, which has been out-of-date for centuries. When I found the translated version of Everyman on the Fordham University website and began reading it, I almost instantly thought that it had been a work which had been written by either someone whom was a priest, or had been another member of the Christian church in some capacity. Another notion which I had was that if the play had not been written by someone who was a church member, then it obviously had to have been written by someone whom had some form of agenda for getting people involved with the Christian church in some form or another. Perhaps the author had a legitimate reason for wanting people to become more involved with the church or to become closer to god in some fashion. On the other hand, perhaps there was a more sinister motive; like getting more people into the flock of the church, in order to acquire more money flowing into their coffers. Personally, I think that it was a combination of both motives, and that whoever had wrote this play, also had a genuine interest in using a popular mode of expression. Or perhaps the author wanted to show that by turning away from the sins of the flesh; that a person could attain a state of consciousness, which could bring them closer to a higher form of enlightenment. No matter what the personal objectives were for its creation, one thing remains clear; this was that the author of this particular piece was incredibly ahead of his time. From what I have examined in doing research for this report project; in reading other plays that date from the late medieval age, I can honestly say with a certainty, that I have not read anything that dates from this period, which is as unique as this. The usage of human emotions and possessions being personified into literal characters is uniquely a modern notion; and from what I have found, does not appear to have been done in a theatrical piece until sometime around 18th or 19th century. This plot construction is something which I have seen in movies and television shows; which are much more recent, than something that dates from the late medieval period. One example that immediately comes to mind is Charles Dickens’ Christmas Carol; although not entirely the same in primary foundation, the underlying principle is similar. Some of the scholars that I read about, that reviewed this work; were quick to dismiss it as being either frivolity, or simply nothing more than an act of religious propaganda. I have to disagree with both sides; I feel that this is a excellent illustration of late medieval/early modern era theatrical work, which will more than likely see its relevance come again. Summary of key scholarship on this play The first article which I used to review for this report on the play Everyman was a modern-English translation, of the late medieval original version of the play. This particular article didn’t offer any insight into it, as in scholar reviews; but it was extremely helpful in writing my summary of the play. Without this article, I am not sure if I would have been able to do this research project on this particular play, as I would not have been able to even ascertain what it was about. The next article which I used to write this report was written by Roger Ladd. Mr. Ladd took a definitively scholarly approach to conducting his research. Some of the main issues which he decided to confront were how the play Everyman deals with the religious implications of how material wealth corrupts the good intentions of mankind. Ladd went into detail, comparing the details of Everyman, to other plays of similar genera that date from the period. He explains about how most everyday citizens of the late medieval period, looked at the assemblage of material wealth, as the path to avarice, which puts their immortal souls in jeopardy. Like many other scholars whom have written journals about the â€Å"morality plays†, Ladd believes that in order to find out whom the plays written for, one has to look into the wording of the work; by doing this, he states that it becomes apparent who the target was. For example Everyman, when the main character is forced to give up his worldly possessions; it is written to appear as if this could have been the most dastardly thing which could have occurred in his life. Other key scholarship reviews of this play, comes from the scholarly works of Lawrence V. Ryan. Ryan takes an approach to his research, which is concerned with how organized religion is suspect in this play. One of his main thesis’ is about how in the play, Everyman attains salvation through his own works, and not by the salvation which comes from God. He talks about how many religious figures were quick to label Everyman as a work of unholy declarations; and that how many of these religious leaders informed members of their churches that they would be in danger of hell by going to watch a performance of Everyman. Ryan is perhaps the most non-forgiving of the three scholars that I chose to use. Mostly, he tries to make it known that he is of the opinion that Everyman was only an English translation of the Dutch work Elckerlijc. He does not make use of very much authentic information to make this claim, he simply relies on paraphrasing works which had been written by other scholars. Next, I used the research from the scholar Thomas F. vanLaan. VanLaan goes into detail describing the individual characters of Everyman. Noteworthy, is how he explains the nature of these characters, and how they relate to the human experience. Differing from the other scholars whom I referenced in this report, Mr.vanLaan gives a very logical accounting of why the author chose to incorporate inanimate human natures, as the title characters for this play. The choices for the human failings and material wealth, was carefully used to make the play appeal to nearly everyone whom would have watched its production. An example being, of how Everyman had acquired material goods in his life, which would have appealed to the rich; while on the other hand, Everyman losing his material possessions would have gained the approval of the poor which might have been in the audience. However, I never found one scholarly review, which did not offer at least one compliment about this great play. Endnotes *** Paul Halsall, Internet Medieval Sourcebook, â€Å"Medieval Handbook: Everyman, 15th Century†, Fordham University (August 1998) (Accessed on October 20th, 2010) http://www. fordham. edu/halsall/basis/everyman. html The entire summary which I wrote was based upon the modern-English translation of Everyman, which was available online at the Fordham University site.

Marketing Plan For Tyrrells Potato Chips Marketing Essay

Marketing Plan For Tyrrells Potato Chips Marketing Essay The market for potato crisps in UK is a competitive market. It is very difficult to enter this market. Walkers is the biggest snack company in UK. There are also many competitors from domestic and international. For example, Pringle is a strong competitor for chips chips market. The recources, suppliers, buyers and customers were control by these big chips companies. However, the Tyrrells Potato Chips did. Since 2002, Tyrrells Potato Chips started to focus on a niche market of potato crisps; namely, the Premium Crisp market focusing on more affluent customers. The growth of the company is important for the companys owner. Tyrrells Chips is in a niche market, the chips are produce for specific group of customers. Therefore, the company need to meet these customers unique need. Firstly, customers from the higher social grades are slightly different from other general customers, they tend to spend more on better quality food. Tyrrells could use quality control to ensure their product meets a high standard and develop Tyrrells Potato Chips flavours. In addition, they need to find out more flavors of the chips, then evaluate which one can be accepted by these higher social grades customers. For example, develop the flavour of foie gras might more attractive for these customers than develop flavour of pork rind. The customers from higher social grades care about their health; especially female customers. The reason of this is ladies are more conscious of their weight and size. Customers who from higher social grades have more social events and formal meetings with people form the same grades. Tyrrells customers also need to care about their public images. That is a reason that customers from higher social grades usually do not want to try crisps. Therefore, Tyrrells Chips need to be produced by lower oiled and lower calories. The company need to develop the technique to produce a much healthier product. The Tyrrells Potato Chips customers are much more discerning buyers. Therefore, the company need to build the brand. Improve the customers loyalty of the brand. Though attract customers to join Tyrrells culture and build trust with their customers. In fact, regular customers is the most important group of people that Tyrrells should make. To Tyrrells, find out a solution that keep their customers consume Tyrrells Potato Chips regularly is more important than set a strategy that attract new customers. Branding is an important part of continued customer trust; however, the strength of retail brands is such that it is more and more difficult for newcomers to compete. Burt (2000) argues that grocers own brands are at least equal to those of manufacturers brands  [1]  . Therefore, Tyrrells needs to get their brand more recognised in order to compete in this tough market. Furthermore, these customers also need their foods have a premium price, in order to demonstrate their social grades. These customers prefer their foods are different from ordinary customers, they will not like to choose the same thing with ordinary customers, for example, Walkers crisps or Nandos Hot Peri Per. They want to choose something with premium price that can show their unique taste, even though the difference is so slightly that people can hardly recognize. Secondly, Tyrrells Potato Chips company still need to let their customers know what they really want customers know. The company should especially show their particular way to produce the chips. Including promote the advantages of Tyrrells Court Farm, which in the heart of the Herefordshire. In addition, how these advantages could influence the chips quality. Tyrrells also need to particular advertising their farm, which is local, reliable, and safe. The company also can let their customers know about their especial way of the hand-made chips, include which steps of the chips-making process are make by hand, in addition, why the company prefer hand-made rather than machine. For example, hand-made chips can ensure the chips thickness mostly the same, hand-made can also make sure the flavor is well mixed. Tyrrells could emphasis they are healthier food. They can show the science and technology research department, and assembly department though advertise. Furthermore, low fat, low oil, low calories need to be emphasised of the advertising process. The company also the feedback of the customers. Tyrrells customers usually come from higher social grades. These customers are sensitive, if these customers feel dissatisfied of the chips for several times, they might never buy Tyrrells again. The worse thing is, these customers might communicate with their social circle, it can make bad impressions for other customers. To Tyrrells, using price skimming strategy and focus on service can hold more customers from higher social grades. Finally, Tyrrells could through test the market to forecast the trend of the market. For Tyrrells, test the market seems the best way to know their new product can be accepted by their customers or not. They can test their new product in the best-selling place, for example, the test results from London Harrods, Selfridges and Fortnum Masons are more reliable than the results from Tesco Express. Task 2 To be a competitor in the chips market, Tyrrells need to seek the niche market of all the chips market. For this reason, Tyrrells Chips have to develop something that different from other competitors. Tyrrells market positioning is the particular chips for customers who from higher social grades or the discerning buyers. Thus, developing long-term relationship with these customers, improving customers loyalty and increasing the regular customers should be taken into account. As a firm that consider to construct a long-term strategy and structure, further develop long term customer relationship and equally long-term value with its customers, Tyrrells Chips might need to use marketing mix. The marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market.  [2]  Marketing mix could be suggested to Tyrrells Chips who depends on customers. Elements of the marketing mix are often categorized into Four Ps; Product, Promotion, Place and Price. Firstly, Tyrrells need to focus on their product: product is the most important thing in Tyrrells sale strategy. The firm have to control their chips quality and to invest in technology. Undoubtedly, Tyrrells customers want the chips can be the best chips in the market. They need the chips healthier. Thus, Tyrrells have to ensure their chips with much less oil, fats and calories. In addition, for Tyrrells niche market, service is another important element in product. Building closer relationship with customers can improve customers sense of regard. Tyrrells customers belong to higher social grades, these customers society are more refined and courteous. In this situation, service can be the most influential element to keep excellent customer relationship. For example, some customers might worried about the bad small with they speak after they have chips, in this situation, Tyrrells could put gum inside the chips package to solve this problem. Furthermore, Tyrrells should pay attention on packaging design. Customers who can buy Tyrrells Chips are discerning buyers, therefore, Tyrrells should use the package design to attract these customer. Classical type design should be the best choice for Tyrrells. These customers have their own standard and preference of aesthetic. Classical design might be the safest way. In the other hand, Tyrrells should extend their vision. It is beneficial for Tyrrells to develop new product, rather than only produce chips. The firm can expend their product line. Other snack foods can be developed with the same way. For example, some people might not like eat chips because the crisp sound, this sound can make other around people feel uncomfortable and disrespect. To make sure customers can taste Tyrrells anywhere, the firm can develop other puffed food with less sound. Secondly, Promotion should be taken seriously. It is necessary for Tyrrells to promotion themselves. Promotion is the effort to inform and persuade potential customers in order to accomplish the sale of the product, services, or ideas.  [3]  The core of promotion for Tyrrells is building brand awareness. Advertising might be the best and commonest way to promote Tyrrells Chips. The firm can advertise their product by TV, poster and other mediums. TV advertise might be the most widely way to promote Tyrrells Chips. However, TV advertising also have its disadvantages. Normally, luxury brands and other brands for higher social grades customers resist TV advertising. TV advertising is normally for mass market. Contrarily, Tyrrells target market is niche market. Thus, the firm should avoid using TV advertising to equate with cheap brands. Advertising with luxury or fashion magazines could be batter for Tyrrells. To link with these luxury brands inside the magazines, Tyrrells can improve their brand level. To co-operate or to sponsor relevante events is another way to promote Tyrrells Chips. Inviting customers to these events can show these customers more about Tyrrells. Tyrrells also can invite their customers have a family travel to the Tyrrells Court Farm, which in the heart of the Herefordshire countryside. Families can relax in the countryside, it is a good opportunity to promote Tyrrells culture to their customers. Firm can show how the potato have been planted, and also can show how the chips have been made by hand. This can build customers brand loyalty. Thirdly, Tyrrells Chips need to find out the place that is suitable for their market positioning. Tyrrells customers may not like to purchase chips in supermarkets like Tesco, ASDA, Morrisons. Luxury stores is more suitable for Tyrrells, for example, Selfridges, Harrods, FortnumMasons and Harvey Nichols. These luxury stores focus on the same grades of customers with Tyrrells. Therefore, customers in these luxury stores customers can be the target of Tyrrells. Another important tool that Tyrrells use is key account management. A simple definition of key account management is developing the nature of the customer relationship in order to enhance understanding and to identify the true opportunity; aligning the business resources to act on that enhanced understanding, in order to secure competitive advantage and to enhance profitability.  [4]  Using key account management to develop a closer relationship with key customers. Chips market is a market that strong dependence with big customers. Building a close relationship with these customers is very diffcult to start, however, when everthing get on the right track, it is very beneficial for Tyrrells to make a long-term strategy. Tyrrells should using this tool to build a close relationship. Tyrrells can not sell their chips in open market, or sell it by them self, they need to sell their pruducts by Harrods, Selfridges, Fortnum Masons, etc. Tyrrells should develop closer relationship with these customers with . Firstly, communcation should be emphasised. A successful communication can get information quicker and more efficient. Using new techinology to make communication more efficient is suitable for Tyrrells. For example, virtual communication tools can achieve communicate with these key customers from internal, rather than just sale department communicate with purchase department. Secondly, Tyrrells need to fulfill these customers need and response more quicker. Offer tailor-made services and products can close relationship with these big customers efficiency. Finally, feedback should not be ignored. Receiving feedback from internal of customers can detect how good that the strategy be done. When receive feedback from key accounts, can also make relationship one step forward. Tyrrells can also offer their products in transport. For example, business premier of Eurostar could be the first place to offer their chips. Tyrrells can also offer their chips in airline first-class, as a local airlines, British Airways and Virgin Atlantic can be the best choice to build partnerships. In addition, the food guide books in airplanes or trains in the first class can also promote their product as well. Finally, price might last important for Tyrrells. However, Tyrrells also need to control the price relevant with the market. Price also need to be taken seriously because price is the most intuitive factor to show Tyrrells Chips market position. Tyrrells through control the price to attract their target customers. Even though Tyrrells customers are less care about the price, Tyrrells Chips also need to connect the price with its worth, after all, price is an important factor in market economy. Task 3 Since 2002, Tyrrells Chips make a huge successful in crisps market. When Tyrrells enter crisps market, the niche market that Tyrrells need to focus on is premium crisps market. At year 2002, when Tyrrells Potato Chips enter the market, premium crisps represented about 21% of the total crisp market, but by 2007, five year later, premium crisps represented 29%  [5]  . That show the successful of Tyrrells enter the market, even it is difficult to enter, Tyrrells also take a position in the premium market. Since 2002, Tyrrells try to attracted new group of consumers. Tyrrells found out a specific way to produce and promote their chips, higher quality, and higher society grades. The eaters were changing from males to women who preferred low fat crisps.  [6]   From the year of 2002, Tyrrells enter crisps market as a fresh. The company operated very well in their target market. However, Tyrrells still weak of capital accumulation, 5 years past, Tyrrells still is a small company that offer products and services for small customers. Tyrrells did not expanse their target market, thus, it is difficult to increase their profit. Without capital accumulation, Tyrrells did not have enough budget to improve their products, services and promote. Moreover, it is very difficult to invest for the future. The firm also have no enough budget of market expansion. Inevitably, Tyrrells would be bought by investment group. Task 4 To build personal relationships with customers, Tyrrells need to focus on approach relationship marketing. relationship marketing orientation is more modern approaches relating to marketing orientation, have suggested a relationship marketing approach. this recognized the importance of retaining existing customers and developing relationships with stakeholder groups( e.g. suppliers, distributors, etc). the theory is based on the premise of building a relationship as opposed to simply generating transactions.  [7]   Relationship marketing is an approach that developed to improve transaction marketing. According the definition, the relationship marketing emphasis customers relationship and satisfaction, rather than a dominant focus on sales transactions. For Tyrrells, build personal relationship with customers need to be taken seriously. Communicating with customers is the best way to know customers needs. Further, in Tyrrells relationship marketing strategy, the firm should use bilateral communication rather than unilateral communication. It is beneficial for Tyrrells to share and communicate information with customers. In addition, Tyrrells need to co-operate with others, which can achieve win-win situation. The aims of co-operation is increase interest of every parts of chain rather than harm others interests. Tyrrells can achieve more via co-operating with others. Furthermore, emotion is another factor that influence relationship marketing. Relative to material needs, the firm also need to satisfy customers emotional needs. Tyrrells need to meet customers both material and emotional expectation in order to achieve customer satisfaction. Finally, people are different. Firm should develop a closer relationship with different personality by different solution. For example, developing closer relationship with women Tyrells. The women need to feel connected to the brand. This can be done with personalised electronic communications. It can make women feel more like a family than just transaction. However, developing closer relationship with men should communicate shortly and with points. Concise conversation can let gentlemen feel comfortable. Tyrrells also need to track customers attitude immediately. To develop immediately feedback from customers in order to control the relationship with customers. The major problem and core aim of relationship marketing is how to keep customers. Building customer loyalty is the main topic of relationship marketing. How can Tyrrells get customer loyalty in relationship marketing? Three easy step to achieve this. Firstly, seeking target customers needs. Firm need to analysis customers needs, and conclude client satisfaction. High quality of products, friendly services and comfortable shopping experience are which the factors might influence Tyrrells customers preference. Focus on customers satisfaction can bring tangible( returned customers) and intangible assets( promote firm to others). Secondly, fulfill these needs and ensure customer satisfaction. Tyrrells can achieve customers satisfaction with these ways: providing high quality and satisfactory products and services, providing additional benefits and providing efficient communication approach. For example, customers may not satisfied current little flavors, when Tyrrells got this information, then the firm need to develop more flavors. Finally, for Tyrrells niche market, the essence of market competition is how to keep the customer resources. To keep existing customers is more important than attract new customers for Tyrrells. Thus, building customers loyalty can bring lots benefits. In relationship marketing, the main problem is how to build and keep long-term and interdependent relationship with customers, suppliers or distributors. Therefore, Tyrrells need to communicate with others initiatively. This can share the information quickly, in addition, firm can provide services to their customers or solve the problems with suppliers and distributors. Finally, firm need to perform their promises and commitments. It is very difficult to build trust relationship in market behaviour, because all the firm in the market want to maximum their profits. However, Tyrrells is in a niche market which offer chips for higher society grades, these customers usually shopping with consumption inertia, thus, how to obtain customers trust is more important for Tyrrells. Usually, fulfilling commitments can achieve high degree of mutual trust. If the firm promise to their customer, therefore, no matter what happend and how hard to achieve it, Tyrrells have to perform this promise. Even though sometimes Tyrrells might get loss, as return, it can increase customers trust and loyalty. Task 5 As a rapidly developing company, Tyrrells need to invest more in promotion. To be a competitive company in this modern society, Tyrrells Potato Chips should build brand awareness. In the year 2009, a French luxury fashion design label Christian Lacroix prepare to bankruptcy. French design house Christian Lacroix has reportedly filed for voluntary bankruptcy as the label seeks to protect itself from an onslaught of creditors  [8]  At the same time, another luxury fashion design label Christian Dior still made considerable net income 796 millions Euro in 2008  [9]  . Even though people believed economic crisis is direct cause for the CL bankruptcy, however, other luxury labels like CD, Chanel, etc. still can made profits in that year. CL can design the same quality of dress with CD or Chanel, some time CLs design may more beautiful than others. However, the unsuccessful promotion is another main reason of CLs bankruptcy. Generally, promotion is communicating with the public in an attempt to influence them toward buying your products and/or services.  [10]  Shortly, the main objective of promotion is let firms target consumer know the brands which firm want consumers know. For Tyrrells, promotion can be achieved through various ways. As a famous chips manufacturer, Tyrrells should promote their chips brand in any relevant domains. For example, to be a sponsor of The Royal Welsh Show. Through sponsor for these show, Tyrrells can promote their business philosophy. healthy, premium and skilled. In addition, Tyrrells also can host society events, through communicate with consumers, to promote firms philosophy. Advertising is another communication tool that deliver messages to customers. As a main communication tool, advertise is a good way to promote the brand, also a effective way as well. Coca-Cola has long been recognized as the worlds most valuable brand. Its current value: $55 billion.  [11]  Advertising is an important factor that help Coca-Cola achieve this. In every Olympic Games, Coca-Cola will advertise their brand. In Atlanta 1996 summer Olympic, Coca-Cola advertised in any relevant area. The third quarter of 1996, Coca-Colas sale revenue increased 21%  [12]  . At the same time, as Coca-Colas biggest competitor, Pepsis profit decreased 77%  [13]  . This is a good instance for Tyrrells, Tyrrells should not content of current advertisement. Tyrrells can advertise on famous food magazine, like Restaurant Magazine. Luxury fashion magazine should be considered as well, Harpers Bazaar and Vogues could be good choices. In addition, invite gastronome and celebrity endorsements is another good way to advertise Tyrrells Chips. Even though Tyrrells do not have a big budget, they still need to highlight their advertising strategy. Omnipresent adversting is not very suitable for Tyrrells. One thing Tyrrells need to do is to aim their targets, key customers, affluent customers. It is more useful to adversting the point rather than adversting wide. Public relations is a communication tool that the firm use to building trust with public. The main mission of PR is how to maintain firms healthy image. Firstly, to be honest or at least let public think you are honest. Integrity is an important element for confidence-building. In the year 2009, Toyota was the largest car manufacturer in the world  [14]  . When customers complaints about Prius break problem and Toyota decided to repair those cars, it was already too late, Toyota lost the trust from consumers. Putting aside political factors, unresponsive public relations department might put the last straw on Toyota, to pull the firm into this passive situation. This is a bitter lesson for Toyota, however, Tyrrells can learn a lot from this case. Tyrrells should communicate with customers more efficient. Public relations department should receive the public problem Immediately. Then control and solve the problem as quickly as they can. Public trust is very easy to loss but hard to get, therefore, PR department should good at controlling the problem and make sure it will not be proliferated. Finally, Tyrrells should good at using a communication tool called internet marketing. Marketing on the internet is slightly different from real world. For Tyrrells, Marketing on the internet is promoting to young customers. Tyrrells can co-operate with social website like Facebook, Youtube or Twitter. For example, company can sponsor virtual farm on Facebook to attract young people, they can also use Twitter to push their voucher to customers. Tyrrells can collect customers email through using Tyrrells website log on system. The advantage is, Tyrrells can deliver their new message to the specific group of customers( younger, older,male, female, etc.). Disadvantage is, these emails might be marked by spams. Internet is not just promoting, customers could also shop online. Online shop can make transactions more flexible. When customers want to buy huge packages of chips, they can purchase a box of Tyrrells Chips online. It is very strange to purchase a box of chips, but when online shopping, customers do not need to worried about this. Online shopping also can make customers more flexible. For example, when customer shopping at Harrods, he want to purchase 5 packages of flavor Lightly Sea Salted, 5 packages of Sweet Chilli Red Pepper, it might very difficult to carry. However, online shopping can solve this problem. Chips are not clothes, sometimes customers do not need to fit them.